clout
What does "clout" mean?
"Clout" refers to having significant influence, power, or authority, especially in social, political, or professional circles. The mental image is that of a "heavyweight" figure whose opinion or presence can shift the direction of a situation or sway the decisions of others. In modern usage, it is frequently used to describe "social media clout," which is the level of fame or influence someone holds on the internet. It is informal and often implies that the influence is used to gain advantages, such as special treatment, followers, or business opportunities.
"clout" in conversation
Discussing an influencer
Why do you think he posted that apology video?
Why do you think he posted that apology video?
It’s just for clout, honestly. He doesn't actually care.
It’s just for clout, honestly. He doesn't actually care.
Used to suggest someone is performing actions solely for attention.
Professional networking
Do you think we can get the CEO to approve this?
Do you think we can get the CEO to approve this?
I don't have that kind of clout yet, but maybe the manager does.
I don't have that kind of clout yet, but maybe the manager does.
Used to describe power or leverage within a workplace.
"clout" in a sentence
She used her clout to help her friend get the job.
She used her clout to help her friend get the job.
The politician has enough clout to change the city's zoning laws.
The politician has enough clout to change the city's zoning laws.
The startup is seeking partnerships with influencers who carry significant cultural clout.
The startup is seeking partnerships with influencers who carry significant cultural clout.
