objective
What does "objective" mean?
An objective is a goal or a specific result that one aims to achieve. The mental image is that of a target in a shooting range or a clear destination on a map; it represents a concrete, measurable outcome rather than a vague aspiration. In professional and academic contexts, it is often used interchangeably with "goal," but it carries a stronger sense of precision and strategic planning. It is frequently paired with verbs like "achieve," "attain," or "meet," and is a staple term in project management and business strategy.
"objective" in conversation
Project meeting
Our primary objective for this quarter is to increase user retention by 15%.
Our primary objective for this quarter is to increase user retention by 15%.
That sounds ambitious, but definitely achievable with the new update.
That sounds ambitious, but definitely achievable with the new update.
Shows the use of 'objective' in a professional goal-setting context.
Discussing research
What is the main objective of your thesis?
What is the main objective of your thesis?
To analyze the impact of climate change on local agriculture.
To analyze the impact of climate change on local agriculture.
Used to clarify the purpose of an academic project.
"objective" in a sentence
The objective of the game is to collect all the coins.
The objective of the game is to collect all the coins.
We must remain objective when evaluating the new candidates.
We must remain objective when evaluating the new candidates.
The organization failed to meet its long-term strategic objectives due to poor management.
The organization failed to meet its long-term strategic objectives due to poor management.
