simping

"Simping" describes the act of performing excessive, often submissive or desperate favors for someone in the hope of receiving romantic or sexual attention. The mental image is of someone lowering their own dignity or self-respect to cater to the whims of a person who is unlikely to reciprocate their affections. While it originated in internet subcultures, the term is now widely used in casual social settings to call out behavior that seems overly subservient. It is almost exclusively used pejoratively, implying that the person being described is lacking in self-esteem or is being manipulated by their crush.
In conversation
Gaming lobby
Are you really buying her that $50 skin?
Are you really buying her that $50 skin?
She said she liked it!
She said she liked it!
Dude, stop simping, she hasn't even replied to your last three messages.
Dude, stop simping, she hasn't even replied to your last three messages.
Used to point out one-sided effort in a romantic pursuit.
Group chat
I can't believe he drove two hours just to drop off her favorite coffee.
I can't believe he drove two hours just to drop off her favorite coffee.
Total simp move, honestly.
Total simp move, honestly.
'Simp move' is a common noun phrase used to describe an act of simping.
Examples
He is simping hard for her on social media.
He is simping hard for her on social media.
I think it is time you stop simping and start focusing on your own hobbies.
I think it is time you stop simping and start focusing on your own hobbies.
The influencer laughed at the comments, clearly enjoying the attention from his simping followers.
The influencer laughed at the comments, clearly enjoying the attention from his simping followers.